Mobile social applications are proliferating through our society and are starting to take the lime light away from traditional social networks such as Facebook. Younger people especially, are moving towards applications such as WhatsApp and SnapChat. Incumbent companies are eager to exploit this new user base and are willing to offer billions to purchase these apps. Clearly the value is driven by access to this user base and the ability to collect information about users or deliver ads direct to users. But do we need to spend billions to gain access to this user base? What if we don’t need to spend anything….what if there was a way to deliver content to all the users just by using the app…? This talk details what is possible after reverse engineering the SnapChat app and will show how you don’t have to spend billions of dollars to deliver content to SnapChat users.
Vladimir Wolstencroft, Senior Security Consultant, Aura Information Security. https://www.aurainfosec.com